Most food waste also happens along the supply chain as food spoils, in addition to the carbon emissions created during those long transport chains. If there is anything about conscious consumption we must know- it is that choosing local over imported cuts down carbon by alot more than just opting to refuse a plastic bag!
Vegetables, especially leafy greens, degrade in nutrient value RAPIDLY hours after harvest. Spinach, for example, loses up to 90% of their nutrients after 24 hours of harvest. So in fact we pay at the supermarket for something that looks and tastes like vegetables, but we are barely getting the same amount of nutrients from it. In urban cities, raising the bar for farm-to-table produce with we logistical infrastructure should be the standard for good eating!
Most urban farmers in Singapore cannot compete with the prices of veggies from China, Thailand, Malaysia, and need a way to continue local production sustainably and also bringing maximum value to consumers. While they usually sell their produce at supermarkets, there is a huge premium and no guarantee of freshness or handling of items on those shelves. Instead, having a platform with direct market access and the logistics capability to deliver freshness is one kind of business model innovation that helps these farmers continue to do what they do without worry about financing, since Urban Tiller provides them with a platform where consumers can buy their product directly ☺️